THE ACC • ACCOMPLISH GREATNESS • 2023
Senior Producer: Warren Tessler
Cultural Agency: Wasserman
SVP, Client Services: Shayna Cohen
Group Account Director: Paul Kinsella
Account Supervisor: Christen Lockett
Creative Agency: Laundry Service
Group Creative Director: Larry Gordon
Creative Director: Nath Mallon
Assoc. Creative Director: Sean Goolabsingh
Senior Art Director: Xach Branch
Junior Art Director: Sarah Jane Foreman
Junior Designer: Olivia Curtis
Additional Design by: Phil Kim and Justin Wong
Copywriters: Jason Saimpy, Cecelia LeBus, Romond DuVal Jr.
Project Manager: Katherine Collins
Production Company: Cycle
Head of Post Production: Ryan Moloney
Supervising Producer: Mara Auster
Line Producer: Geoffrey Warner
Post Coordinator: Nancy Melchert
Animators: Reshad Malekzai, Dmitri Zavyazkin & Scott Woodburn
Editors: Evan Cutler Wattles, Travis Marlatt, Amber Rivera & Damian Ridell
VFX Artists: Soo Jung Rygielski & Keeley Davis
Assistant Editors: Detric Cook & Tulio Espinoza
Original Music by Pickle Music Studios
CCO: Alexis Estiz
Managing Director/ECD: James Zavaleta
Producers: Matt Kerr & Alea Jimenez
Composer: Isaac Wang
Audio Engineer: Robbie Gardunio
Voice Talent:
Corey Alexander, LaChina Robinson, Kelsey Riggs, Eric Mac Lain, Eddie Royal
Part of the Athletic Coast Conference’s rebrand, this campaign employed a robust animated and textural visual language, emphasizing both the greatness and uniqueness of their conference. Additional content included four Radio Ads, and in-venue stadium graphics packages for all 15 ACC school teams.
