In June 2010, Dummy Pilot convinced much of the global video game community that Sony was about to release a new PlayStation 4 console. We created two spots that appeared to show a PS4 prototype being tested in a secret Sony laboratory and posted them on YouTube one week before the 2010 E3 Gaming Conference (the largest gaming convention in the world). The campaign was ultimately reviewed by thousands of gaming sites, blogs, and forums, and to date has received almost two million views.
See the YouTube videos here:
And find out about the genesis of the entire project here:
Director and DP:  Han West
Producer:  Warren Tessler
With Seth Paradox, Atsko Hirayanagi,
Matte Chi & Jordan Quellman
1 minute / RED / Color / 2010

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