Ben & Jerry's: Back to the Mooture!

Ben & Jerry's is one of the most loved home-grown American brands of the last 40 years. Two friends from Vermont not only revolutionized the ice-cream business with their outrageous flavors, but changed the idea of what a business could be: they proved a company could work for environmental protection and social justice, while building a worldwide brand.
Every year, people flock to the Ben & Jerry's factory in Waterbury, Vermont, to tour the facility, and see for themselves just how the magic is put into their ice-cream. Part of the factory tour is viewing a short film that encapsulates Ben & Jerry's nearly half century history.
Rip Media Group was commissioned by Ben & Jerry's and their agency-of-record, Mekanism, to produce the new animated tour video that will be playing at the Factory. Woody, the famous Ben & Jerry's mascot, takes us on a time-traveling trip through history, showing us all of the moments that made Ben & Jerry's the wonderful company it is today. We were extremely proud to make this video for one of our favorite brands and we hope you'll enjoy the ride through time with one (or two) of your favorite Ben & Jerry scoops!
Client: Ben & Jerry's
Agency: Mekanism
David Horowitz: Creative Director
Jaime Walker: Copywriter
Cassie Jackson: Senior Brand Manager
Yolanda Cano: Brand Manager
Jackie Backer: Producer
Production Company: Rip Media Group
Executive Producer: Maury Rogow
Creative Producer / Director: Warren Tessler
Account Manager: Barry Silver
Lead Animator: John Mitchell
6.5 min / 2015
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